I’m fortunate to be able to live the life I do. A great wife and kids, wonderful clients and a life in the fishing business. Both of my parents supported my fishing issues growing up and Dad even contributed to the way of life that I now live. So when Leatherman asked me if I’d like to do a Fathers Day campaign with them, the answer was a resolute, “YES”.
First of all, let me say this. Leatherman and their agency Pollinate were fabulous to work with. True professionals, that’s for sure. The project consisted of making a long version video available on the web and a :30 that would run as part of a national media buy. The campaign was featured on Leatherman’s website and is a cool acknowledgement of the importance that fathers play in the lives of their children.
Take a look and hopefully it will conjure up some good memories of your early days of fishing.