Privacy Policy

Operation Golden Rule, LLC DBA Lance Fisher Fishing

Effective Date: September 16, 2020
Last Updated: September 16, 2020

INTRODUCTION

Your privacy is important to Operation Golden Rule, LLC DBA Lance Fisher Fishing (“Lance Fisher Fishing,” “LFF,” “us,” “our,” and/or “we”). This Privacy Statement describes our information and privacy practices that apply when you use the guide, charter, outdoor recreation, travel and tourism website www.lancefisherfishing.com (our “Guide, Charter, Outdoor Recreation, Travel and Tourism” site). The Guide, Charter, Outdoor Recreation, Travel and Tourism site may be referred to throughout this Privacy Statement as the “Website”. The Website contains information and provides (“Services”) for individuals interested in booking guided fishing trips, fishing charters and recreational outdoor experiences.

We operate the Website for the benefit of our customers, and to provide information and resources about our Services and experiences. LFF values the trust put in us by our customers, business partners, and others who share their personal information with us, and is committed to complying with applicable privacy and data protection laws. This Privacy Statement applies to information we process through the Website on our behalf as a business, and also describes how we process data through the provision of our Services on behalf of our customers, where applicable, as a service provider.

PLEASE READ this Privacy Statement before you use the Website. Your use of the Website signifies to us that you have read and understood all of the terms of this Privacy Statement.

This Privacy Statement explains:

• What personal information we collect, and why we collect it;‎
• How we use personal information;‎
• How we protect that information;‎
• How you can control your information, including accessing, updating and deleting what ‎we store; and
• How and with whom we may share the information we collect.‎

PLEASE READ this Privacy Statement before you use the Website. Your use of the Websites signifies to us that you have read and understood all of the terms of this Privacy Statement.

UPDATES AND CHANGES TO THIS PRIVACY STATEMENT

This Privacy Statement is effective as of the date listed at the top of this page. We may update this Privacy Statement from time to time including in relation to changes to our privacy practices or for other operational, legal, or regulatory reasons. If changes are made to this Privacy Statement, we will give you notice by posting the revised statement on our Website, and where appropriate, by other means. We will notify you of significant changes to this Privacy Statement by posting a notice on the homepage of the Website, or by some other appropriate manner consistent with the significance of the changes. You can determine whether this Privacy Statement has been revised since your last visit by referring to the “Last Updated” date above. We will seek your consent prior to processing your personal information in accordance with any changes to this Privacy Statement if and where we are required to do so by ‎applicable data protection laws, and provided we have current contact information for you.‎

OUR ROLE AS A SERVICE PROVIDER

We provide Services on behalf of our customers. As described in this Privacy Statement, the provision or performance of Services may involve the processing of your personal information. In other words, we operate as a service provider, and, through the provision of our Services, we may collect and process personal information on behalf and at the direction of our ‎customers. In these circumstances, and for purposes of applicable data privacy laws, LFF‎ is ‎acting as a “service provider” acting upon the instructions of our customers with regard to any ‎personal information that we collect, or they provide, for processing through use of our Services.‎

In view of the foregoing, to the extent required by applicable data protection laws, our customers have primary responsibility for compliance with data privacy ‎obligations over this personal information, including maintaining their own privacy program to communicate to individuals how their personal information is processed and shared‎. As such, our customers’ individual ‎organizational privacy statements will govern the use of personal information that is ‎collected and processed on their behalf through our Services. LFF‎ is not responsible for our customers’ privacy or security practices which may differ from those described in this Privacy Statement.‎

As a service provider, we process personal information when we provide or perform the Services on behalf of our ‎customers, and in accordance with our customers’ written instructions ‎as well as the terms of our contracts with our customers. ‎This also means that where instructed or authorized by our customers, we may share personal information with third parties to carry out further processing of personal information on our customers’ behalf. Further, as a service provider, we will assist our customers in complying with applicable data privacy laws to the extent any such laws cover the personal information we process on their behalf. As such, unless required by an applicable data privacy law, we may not respond directly to any requests from individuals who desire to exercise any applicable data privacy rights with regard to their personal information for which we are a only a service provider. Rather, we will typically refer any such requests to the customer on whose behalf we process such personal information.

TYPES OF INFORMATION COLLECTED

Information You Provide To Us

Certain of the Services or features of the Website may enable or require you to provide personal information. The most common way you may provide us with personal information is when you contact us through our Website or by phone to inquire about or book an experience through our Website or other third party sites. Depending on the nature of your interaction with us, the personal information you provide to us may consist of information including, but not limited to:

• first and last name;‎
• email address;‎
• phone number
• mailing address;
• job title and company name;
• any other identifier that permits us to make contact with you;‎
• your photo or images of your likeness

When we ask you to provide personal information on the Website, we will explain, or otherwise make it evident, the reasons why you are asked to provide that information. Generally, and unless otherwise indicated, any required information that you may be asked to provide is needed to enable your use of certain features of the Website, or provide you with services or information you request from us. In some instances, if you choose not to provide us with your personal information, you may not be able to use certain features of the Website.

Information That We Collect Automatically

We use certain digital analytics tools that help us analyze usage and performance when you access and use the Website or Services. The tools we use include cookies. The information we collect automatically typically does not include any individuals’ names or contact information. Rather, as you navigate the Website, these analytics tools automatically collect and store information about your access to and use of the Website, such as: the date and time of your visit, the duration of your visit, the type of browser and browser language you use, your Internet Protocol (“IP”) address, mobile device ID, type of computer or other operating device used, the actions you take on the Website, the websites (if any) from which you linked to the Website, and the website(s) you visit after visiting the Website. All such information is referred to in this Privacy Statement as “Automatically-Collected Information,” and may be considered Personal Information depending on applicable privacy laws.

This Automatically Collected Information allows us to better understand the users of the Website, and what ‎content and features are of interest to them. It also helps us to maintain the security and operation of the Website. We only ever use this Automatically Collected Information for our internal analytics purposes, to diagnose problems with our ‎servers, and to improve the quality, performance, and functionality of the Website‎.

HOW WE COLLECT AUTOMATICALLY COLLECTED INFORMATION

Cookies

The Website uses a feature of your Internet browser called “cookies” to make your interactions with the Website easy and meaningful. When you visit the Website, our servers send a cookie to your computer or other operating device. The cookie is placed on your hard drive or other operating device, and it assigns your computer or operating device a unique, random number that acts as a sort of anonymous ID. Standing alone, cookies do not personally identify you; rather, a cookie identifies the computer or operating device used to access the Website. Unless you choose to identify yourself to us, such as by logging-in to your account or filling out a web form, you remain anonymous to us when browsing the Website.

Most browsers automatically accept cookies, but you can disable the acceptance of cookies at any time by changing the preferences in your browser. Most browsers also allow you to change the settings to require that the browser notify you when you receive a new cookie. Please refer to your browser for information on how to disable and control cookies. Information about managing cookies in commonly used browsers is available online from www.allaboutcookies.org. If you disable your web browser’s ability to accept cookies, you will be able to browse the Website, but you may not be able to successfully use certain features of the Website.

Third Party Cookies and Website Analytics

We use third party services including Google analytics to analyze activity on the Website. When you visit the Website, Google Analytics automatically collects ‎information from you through the use of Google’s analytics IDs, and Google provides some of this information to us. An analytics ID is a specific string of numbers and letters (often called a “character string”) that is assigned to your computer or device but does not name you. The analytics ID allows Google to track usage data of the Website, such as date and time of visit, duration of visit, Website traffic patterns, “clickstreams,” other similar ‎information about your use of the Website, ‎the type of web browser used, the operating ‎system/platform you are using, your IP address, the ‎Website that referred or linked you to our ‎Website, and your CPU speed.‎ Google Analytics does not share the analytics ID assigned to your computer or device that you use to access and use the Website. Google Analytics provides information about the use of our Website to us in aggregate form (i.e., data about many Website users combined and not just about you). Some of this data might include the regional location of Website users, but again, this data will be in aggregate (and not individual) form. We rely on this aggregate data to inform us how users are using the ‎Website and to help us improve the Website.

HOW WE USE THE INFORMATION WE COLLECT

We use information that we collect about you or that you provide to us for the reasons described in this Privacy Statement. In general, we will use the personal information we collect from you only for the purposes ‎described in this Statement, or for the purposes stated at the time we collect your ‎personal information. We may also use your personal information for other purposes ‎that are not incompatible with the purposes we have disclosed to you if and ‎where this is permitted or required by applicable data protection laws.‎

We may use both Automatically Collected Information and your personal information to help diagnose problems with the Website, to analyze performance and usage patterns on the Website, and to improve the Website and any services offered to you through the Website.

Information You Provide To Us

We use personal information you provide to us to provide you with services or information that you request from us. Specific uses of your personal information you provide to us include:

• providing services or carrying out transactions that you have requested;
• responding to questions or inquiries that you make, including customer service requests;‎
• providing information about LFF products, services, and developments that may interest you;
• providing you a more consistent ‎experience in interacting with LFF;
• processing any payments you make to LFF
• To send you information about offers, events, commercial ‎incentives, or promotions you may be interested in, as described in the Marketing Communications section, below.

Information We Collect Automatically

As described in the sections on Automatically Collected Information above, we use Automatically Collected Information in an effort to ensure that our Website will appear and function appropriately on your computer, to help us improve the Website, and to determine which websites referred you to our Website. This may include customizing our Website and Services to your preferences or interests, making them more compatible ‎with your ‎technology, or otherwise making them easier to use; maintaining the security of and ‎otherwise protecting them; ‎and developing new LFF products and ‎services‎. ‎We may also use Automatically Collected Information specifically to track what our Website users are looking at most frequently so we can recognize and deliver more of the features, products, and services that our users desire.

Marketing Communications

If you sign up for our mailing list or otherwise subscribe to receive communication from us, we will contact you to provide information about products or services that may be of interest to you, or to provide other information regarding LFF‎, upcoming events and promotions, new products, and other general information about our products and/or services. We may also invite you to participate in, or inform you of the results of, customer satisfaction or market research ‎surveys‎.

With each marketing communication, you will be given the opportunity to opt-out of receiving future marketing notices by using the unsubscribe mechanism provided through the marketing communication. If you request that we not contact you for marketing purposes, we reserve the right to retain your contact information and to contact you for non-marketing purposes relating to your use of the Website and any ongoing business interactions with us. We further retain the right to use your contact information to comply with our legal obligations, resolve disputes, and enforce our agreements.

DISCLOSURE OF COLLECTED INFORMATION TO OTHERS

Except in the limited circumstances stated in this Privacy Statement, we do not share, sell, or otherwise transfer or disclose your personal information to any third party. LFF never shares your personal information with any third party for its direct marketing purposes.

Third-Party Service Providers

We may provide your personal information and Automatically Collected Information to third parties that provide us with data processing services. We only make such disclosures to the extent they are necessary and appropriate, in our discretion, to perform certain services on our behalf (e.g., improving security, services and features, directing mailings, fulfilling orders, conducting Website analytics, or other data processing as described in this statement or described to you when we collect your information). These third parties are required to keep the information confidential and are not authorized to process your personal information or Automatically Collected Information for any other purpose other than as instructed by us. We will not make third-party disclosures of any personal information we process in our role as a data processor for our customers, unless we are instructed or authorized to do so by our customers.

Merger, Acquisition, or Sale

We may share and transfer any and all personal information and Automatically Collected Information with and to a third party (whether affiliated or not), in the event of a sale or transfer of assets, or other disposition of all or any portion of our business, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceedings in which information of users is among the assets transferred. Note that personal information and Automatically Collected Information will be shared in connection with evaluating any such transaction before it happens, and as part of the transferred assets.

To Meet our Legal Obligations

Notwithstanding anything to the contrary in this Privacy Statement, we may also use and/or disclose your personal information and Automatically Collected Information, to any competent law enforcement body, regulatory or government agency, court, or other third party if (i) we believe we are legally obligated to do so, (ii) we believe disclosure is necessary to protect, establish, or exercise our legal rights or defend against legal claims, or (iii) we believe disclosure is necessary to protect our customers, third parties, or our employees, property, or business.

Disclosures under this section may include, but are not limited to: complying with our obligations to retain certain business records for minimum retention periods; establishing, ‎exercising, or defending legal claims; complying with laws, regulations, court orders, or other legal process; ‎detecting, preventing, and responding to fraud, intellectual property infringement, violation of our contracts or ‎agreements, violations of law, or other misuse of LFF internet sites, products or services; and ‎protecting LFF’s rights or property, or yours or others’ health, safety, welfare, rights, or property.‎

Public Areas of the Websites

The Website may contain one or more areas where users can post content that may be viewed by other Website users and/or where users can interact with one another. If you post personal information on these areas of the Website, the information may be collected, stored, used, and disclosed by other users of the Website. Such activities are beyond our control, and we shall have no responsibility for or liability regarding the protection or security of such information. Do not post information that you want to keep private on these areas of the Website and do not share information that you want to keep private with other Website users when interacting with them.

Social Media

Certain pages of our Website might allow you to connect and share information or photographs using various social media platforms, including Twitter, Facebook, YouTube, and LinkedIn, among others. These features might require us to implement cookies, plug-ins, or application programming interfaces (APIs) provided by such social media platforms to facilitate the communications and features. When you provide us with information through these platforms, the information also becomes subject to their privacy statements. In addition, by choosing to use any third party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of such third party platforms. As a result, we cannot be responsible for any use of your information or content by a third party platform, which you disclose at your own risk. We encourage you to review the privacy statements of these platforms.

De-identified and Aggregate Automatically Collected Information

LFF may anonymize or aggregate any of the information we collect and use it for any purpose, including for ‎research and product-development purposes. Such information will not identify you individually.‎

DO NOT TRACK

The Website does not track your online activities over time and across third-party web sites or ‎online services, and so do not respond to browser “Do Not Track” signals. As described below, ‎the Website may contain links to other websites not owned or operated by LFF‎. These ‎websites may set cookies that obtain information about the fact that a web browser visited the ‎Website from a certain IP address. These websites are not authorized to collect any other ‎personal data from the Website unless you provide it to them directly.‎

CHILDREN’S PRIVACY

The Website is not directed at nor intended for use by children under the age of 18, and we do not knowingly collect any personal information directly from children under the age of 18. At times, in our role as a service provider, a customer may instruct us to use the Services to process personal information of an individual under the age of 18 on the customer’s behalf. In such case, the customer and its privacy policies govern the use of such data. Notwithstanding the foregoing, we will never use or disclose any personal information of a child under the age of 18 for marketing or advertising purposes. If you are under age 18, you should not use the Website and you should not send us personal information about yourself.

TRANSFER AND STORAGE OF INFORMATION

We are headquartered in the United States, and our Website and Services are hosted in the United States. This means that if you use our Website or Services, and if we collect your ‎personal information through the means described in this Statement, your personal information will ‎be processed by us in the United States, which may not have the same level of ‎data protection as in your country if you are located outside the United States. However, in all instances we will process your personal information in accordance with this Privacy Statement.‎

SECURING COLLECTED INFORMATION

LFF uses commercially-reasonable physical, electronic, and administrative security measures to assist in ‎protecting against the loss, misuse, and unauthorized alteration of personal information that is under ‎our control. This includes the use of firewalls, encryption of data, voluntary vulnerability scans and ‎penetration testing, workforce training and access limitations, and other security measures.

Unfortunately, no data storage system, or system of transmitting data over the Internet or wireless network, can be guaranteed to be 100% secure, and no security system can prevent all security breaches. As a result, we do not and cannot guarantee the security of our servers, the means by which personal information is transmitted between your computer or device and our servers, or any personal information provided to us or to any third party to or in connection with the Website or otherwise.

UPDATING OR CORRECTING YOUR PERSONAL INFORMATION

If you have voluntarily given us personal information through our Website or by contacting us with a request or inquiry, you may update or change your personal information by sending an email request to info@lancefisherfishing.com. Please note that before carrying out any request related to deleting, modifying, or disclosing personal information, we will ask you to verify your identity and/or provide further details about your request.

Your California Privacy Rights

Please note, as described above in this Privacy Statement, LFF does not disclose Personal Information to third parties for their direct marketing purposes.

Notwithstanding the above, if you are a California resident, you have the right to request information from us regarding the ‎manner in which we share certain categories of your personal information with third-parties. ‎Specifically, California law provides you the right to submit a request to us at the designated address in the “Contact Us” section below to ‎receive the following information:‎

• the categories of information we disclosed to third-parties for the third-parties’ direct ‎marketing purposes during the preceding calendar year;‎
• the names and addresses of third-parties that received such information; and
• if the nature of a third-parties’ business cannot be reasonably determined from the third-‎parties’ name, examples of the products or services marketed.‎

You are entitled to receive a copy of this information in a standardized format and the ‎information will not be specific to you individually.‎

RETENTION & STORAGE

We may retain all personal information and Automatically Collected Information in our databases for as long as necessary to meet the relevant purposes for which we’ve collected it, including for the purposes of performing our duties in our role as a service provider for our customers, as well as satisfying any applicable legal, accounting, or regulatory requirements. To determine the appropriate length of time for holding your personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purpose for which we process your information and whether we can achieve those purposes through other means, along with any applicable legal requirements.

Note that even where you ask us to remove your information from our databases, it may be impossible to remove some information, such as information tracked in our web server log files and information that may reside in backup files. We may also retain Automatically Collected Information even after you request that we remove your information from our databases, for use in the aggregate and to analyze and improve the Website, our products, and our services.

Further, even after you request that we remove your information from our databases, we may retain personal information and Automatically Collected Information for a limited time to comply with any applicable law, rule, regulation, or guideline, to prevent fraudulent activity, to protect ourselves against liability, and to allow us to enforce our contractual or other rights and to pursue available remedies and limit any damages we might sustain.

LINKS TO THIRD-PARTY WEBSITES

This Privacy Statement applies only to the personal information and Automatically Collected Information collected through the Website or otherwise given to us by you through offline contact. The Website contains links to other websites (“Linked Sites”), products, and services that are not owned or controlled by us. We provide Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by LFF‎ of the Linked Sites or the products or services available on the Linked Sites. You access Linked Sites at your own risk, and by accessing them, you leave the Website. We are not responsible for and have not reviewed the privacy practices of the Linked Sites, or the owners or operators of the Linked Sites, the products or services they offer, or the tracking technologies they use. The owners and operators of the Linked Sites, products, or services may have their own policies regarding privacy and security. You should review any Linked Sites, products, or services for their own privacy practices to determine what information about you may be collected and used when you use such Linked Sites, products, or services.

CONTACT US

If you have any comments or questions about this Privacy Statement or the use of your personal or Automatically Collected Information, please write to us at info@lancefisherfishing.com, or by mail to:

Lance Fisher Fishing
Privacy & Data Protection
P.O. Box 2261
Lake Oswego, OR 97035